A guide from UseSES
HighLevel email costs $0.675 per 1,000 sends. Here is what that means for your agency
At 500,000 emails a month, LC Email costs $337.50. At 1.5 million, it costs $1,012.50. If you include email in a retainer, that cost comes out of what you keep. If you bill by usage, it sets the floor for your price.
LC Email gets expensive when volume adds up
A single send can look cheap. The total across every sub-account is the number that matters.
| Emails per month | LC Email | UseSES | Monthly saving |
|---|---|---|---|
| 50,000 | $33.75 | $29.00 | $4.75 |
| 150,000 | $101.25 | $49.50 | $51.75 |
| 500,000 | $337.50 | $165.00 | $172.50 |
| 1,500,000 | $1,012.50 | $495.00 | $517.50 |
*UseSES has a $29 monthly minimum, credited against usage. LC Email rate checked against HighLevel's published documentation on September 2, 2026.
Your pricing model decides who absorbs the cost
You charge by usage
The client pays a rate per 1,000 emails. A lower sending cost leaves more room between what you charge and what you pay.
You include email in the retainer
Every email inside the allowance is a cost to your agency. A lower rate makes the same allowance cheaper to provide.
You absorb the cost
Every send comes out of the retainer. The clients who send the most can become the least profitable unless the price accounts for usage.
Track 4 numbers before you change providers
- Client price. what the client pays for email
- Sending cost. what your provider charges
- Amount left after sending cost. client price minus sending cost
- Net profit. what remains after support, tax, refunds, credits, tools, and overhead
At a client price of $1.00 per 1,000, LC Email leaves $0.325 before other costs. UseSES leaves $0.67.
Calculate the cost at your volume
Enter your monthly volume to see an estimate.
You could save
a month
That is a year at your current volume.
LC Email still costs less at this volume
UseSES starts saving money at about 43,000 emails a month.
*$29 monthly minimum, credited against usage.
See the full breakdownA dedicated IP will not fix a weak sending setup
Mailbox providers look at domain reputation, DKIM, SPF, DMARC, complaints, engagement, list age, content, and changes in volume. A new dedicated IP starts with no sending history and still needs clean lists and steady traffic.
UseSES improves the parts controlled by your email setup, including authentication, suppression, reputation control, and steady sending. It cannot repair poor consent, weak lists, or risky content.
Running Amazon SES yourself saves money and creates work
Amazon SES has a low raw sending price. Your team must still set up each domain, process bounces and complaints, stop repeat sends to bad addresses, track usage by sub-account, manage limits and retries, watch for abuse, and support the HighLevel connection.
DIY SES can suit a technical team that already runs this kind of system. For many agencies, it becomes another service to build and support.
A managed service gives you the saving without the build
UseSES connects HighLevel to Amazon SES and handles the setup and daily delivery work for $0.33 per 1,000 emails.
- LC Email
- LC Email $0.675 per 1,000
- UseSES
- UseSES $0.33 per 1,000
Weighing more than two options? Read the comparison of email systems for HighLevel .